The Durable Enterprise (TDB) relies on timeless rules. It’s our try to establish the underlying framework for constructing a long-term enterprise asset that applies to service companies, digital/digital data/information merchandise, consulting, and so forth.

TDB is what we might do to develop a enterprise from $0 to $100,000 in income. We’re so assured it’s going to work that we’re going to create that enterprise and present our work as a part of TDB.

Yup, as a part of the coaching, we’ll be following our personal frameworks to construct a model new on-line side-business from $0 to $100K. We’ll do it in a market we’ve by no means operated in, with no electronic mail checklist, no fame, and no benefit our college students don’t have.

A few of our advertising and marketing pals have recommended we’re mad to do that, that we’ve misplaced our minds, and we’d agree. The hardest a part of any enterprise is ranging from zero. In distinction, going from $100K to $250K, or $250K to one million, is a relative walk-in-the-part.