You want to work less, stop trading time for dollars, and start feeling like a REAL expert and authority. You want to create an impact. You want to serve an audience and help them achieve something.

But the biggest HURDLE I see with struggling entrepreneurs that keeps their business at a complete standstill is that darn rock-in-your-shoe question:

“What niche should I choose?”

And if you’re on this page, I have to assume you’re asking that same question, right?

Who do I help? — why not just help everyone?! What if I choose wrong? What if I offer the wrong thing for the audience I choose?!

Look — we all know that analogy of the plane that leaves LAX for JFK and what happens if it’s just one degree off. By the time it hits New York, it’s hundreds of miles off-course.

Well heck! choosing the wrong niche won’t just send you hundreds of miles off course… it’ll send you to a completely different planet!

And that very thought keeps so many entrepreneurs stuck.

The fear of wasting six months or even six years going in the wrong direction, choosing the wrong industry, creating the wrong course… it causes most entrepreneurs to NEVER even start at all.

And every single entrepreneur who gets stuck here — and stays stuck here — is making one of the BIGGEST mistakes that’s guaranteed to keep them from building a business that creates an impact and gives them the life they want.

And the worst part? They don’t even REALIZE they’re making a mistake that’s costing them thousands of dollars, countless months of wasted time, and an immeasurable amount of lost impact (and maybe you didn’t realize it either… until now).

This is a mistake I want to help you fix.