When launching our business here, Marketing Solved, I had followed what every one else was doing in the market. Blogging like a crazy, social media posts every day and a LOT of Facebook. I quickly realized there was A LOT of competition and everyone was doing the same. exact. thing. The only way to break through was with a HUGE ad budget I didn’t have at the time.
So, I zigged while everyone zagged. Instead of leveraging Pinterest for recipes and party decor, I transitioned to leveraging it to market my business.
I tested strategies, tried, tweaked, and tested some more.
That’s when everything changed.