Perry Marshall - Definitive Selling Proposition
“Fresh Hot Pizza Delivered in 30 Minutes or Less, Guaranteed” was a fantastic USP in 1975.
In 2021, going to market with that is like pedaling a broken bicycle across 6 lanes of traffic on the Los Angeles 405 expressway.
If Last Year’s Hot Double Espresso is this year’s Sleeping Pill for Your Customers,
YOU need to Wake Up.
A new Sea Change in marketing has come.
If this Author or Course helped you make money or more money. It is really worth it if you go and buy his/her course. Get feedback and help by his/her community. The Author support is much more valuable than the course itself.