Launch Grid gives you a proven, step-by-step plan for launching (or re-launching) your business or brand. It takes you all the way from idea, to testing for market fit, to creating awareness, getting that first sale, and beyond! We didn’t invent the launch process, but we have perfected it. And now, we’re giving it to you.
Module 1: Building Your Launch Grid
This is where it all begins! In this module, you’ll begin to compile all the assets you’ll need to execute your launch. You’ll identify your “Customer Avatars,” craft your “Statement of Value,” and brainstorm the “Entry-Point Offers” that will convert strangers into buyers.
Module 2: Architecting the Value Journey
There is a formula for delivering (and extracting) value from a market, and you’re about to learn it. In this module, you’ll map the 8-step “assembly line” process that will transform complete strangers, into interested prospects, into excited buyers, into raving fans and, ultimately, brand ambassadors.
Module 3: Constructing Your Predictable Selling System
Now that you have a completed “Launch Grid” and “Value Journey,” it’s time to turn this framework into fully functioning assets. In this module, you’ll build your first “Minimum Viable Offer,” and prepare to test your messaging and value proposition in the “real world.”
Module 4: The Soft Launch
Launches don’t have to be risky and expensive, and in this module we’re going to come as close as possible to “Failure-Proofing” your launch. The first step is to validate your assumptions on paper, and assuming things look good you can initiate a “Test Launch” that (with a little luck) will result in your very first sale!
Module 5: Ascension and Onboarding
Once you’ve proven that your “Awareness Campaigns” and “Predictable Selling Systems” are working as planned, the next step is to architect the post-sale process that will simultaneously decrease refunds and churn, and increase customer values and overall satisfaction. Don’t ignore this step.it’s critical!
Module 6: Getting Your First Sale.And Beyond!
At this point, all your assets are in place and your systems and assumptions are fully tested and validated. It’s launch time! In this module, you’ll set your launch date, and YOU. WILL. LAUNCH. And then.YOU. WILL SCALE. Get ready, because things are about to get very interesting (in a very good way).