[Free Download] Sharon Gutierrez – Facebook Ads Visibility + Momentum

Sharon Gutierrez - Facebook Ads Visibility + Momentum

This course will walk you from the beginning of setting up your Facebook page to setting up business manager — followed by learning about copy, graphics and technical set up — all key components in ads. After that, you will learn how to build the following ads: Growth, Traffic, Event Responses and Brand Awareness.

Module 1:

  • Know your business
  • Understanding Your Audience
  • Setting Goals for ads
  • What can visibility get you?
  • Building momentum

Module 2:

  • Personal page versus business page
  • How to optimize social sites for branding and SEO
  • Setting clear call to action
  • How to track progress

Module 3:

  • Business manager introduction
  • Benefits of business manager
  • Setting up business manager
  • Instagram vs Facebook vs Audience network
  • Adding users to manager
  • Adding billing into to business manager
  • Beginner to advanced analytics

Module 4:

  • Ad fundamentals
  • Understanding captivating copy
  • Understanding quality graphics
  • Terms Of Service
  • 30 ways not to get your ad denied
  • What happens if your ad is denied
  • What makes an ad ‘good’, ‘better’, ‘best’

Module 5:

  • Understanding ad objectives
  • Split Testing for audiences
  • Four types of ads covered in this course: Retargeting, brand awareness, growth, traffic,

Module 6: Complete walkthrough of a page growth ad, start to finish

Module 7: Complete walkthrough of a traffic ad, start to finish

Module 8: Complete walkthrough of a brand awareness ad, start to finish

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