The training is made up of educational videos, supported by bespoke tools and includes access to an exclusive facebook group. This is to ensure you have everything you need to get the very best from your YouTube advertising campaigns. Let’s cover everything in more detail below.

Introduction
In this section of the training, it’s all about understanding the foundations of highly profitable YouTube ad campaigns. When you know why your customers are going to YouTube and what they are looking for, you can be far more effective in your video and campaign creation.
YouTube is a very different platform to all other ad networks and when you are clear with the strategy, results follow.

Research
Once you have gained clarity on your strategy, it’s time to find your customers. We’ll find out where your customers are going, what they’re looking for and how to get in front of them. Now, this is normally tedious, soul destroying work but we’re giving you access to our tools we developed for our agency to speed this whole process up and make your life so much easier.

Video
By this point, you’ll have a clear strategy, know where your customers are going and what they want. This makes effective video creation far easier to get right. We’ll break down every single step, from scripting to editing, so you know how to create high converting YouTube ads without having to a be a video production expert.
I’ll also be giving you access to a ton of video examples to give you inspiration.

Setting Up
Okay, this is the geeky part. Building your YouTube, Google ad, Analytics and Google Tag Manager accounts and then linking them together. If that last sentence filled you with absolute dread, I totally get it – we go through these steps nice and slow. It’s important you know how and why we take every single step so you can track what’s happening when you’re running your ads.

Campaign Blueprints
This is the point where you start building out your profit driving campaigns. You’re clear on strategy, you know who you’re getting in front of, you’ve crafted the perfect video ads and everything is set up for success. There are so many ways of building out campaigns and a lot of mistakes can be made, so I’ll guide you through where to get started, how to optimise and then scale. Just think, very soon you’ll be driving traffic, leads, sales and profit.

Bonus
I have had the pleasure of working with, consulting with and interviewing some of the best marketing minds in the business. You will be to see how people such as Frank Kern, Russell Brunson, Gideon Shalwick, Oli Billson and many more are using ads to grow their businesses as well as watch keynote presentations I have given all over the world.

Tools
There are some essential tasks that can be mind-numbing and repetitive. As such, we have developed tools that speed up the whole process. These tools do not exist anywhere else but we’ve made them available to you as part of the YouTube Ads Workshop.

Facebook Community Forum
It’s great to be a part of a group that can help you ask questions, discuss strategy and so much more.