The goal of this course is to teach you Google Analytics as a tool, but what is more important to teach you how to use the data to drive your business. We'll start with the very basic topics such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, website speed optimization or segmentation.

"Explain very clear and concise. Better than Google Analytics own training." - Vivian So

"The best Google Analytics course I've taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE - which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I'd pair this with another course that covers basics like installation, initial set up, etc. Great value overall and instructor responds quick!" - Paul Ahmadzai

"I don't normally review so early in a course but I've been really impressed with the material so far. Topics are explained in depth but without boring me with what's not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D" - Kerry Owston