Ryan Stewart - The Blueprint Training
LEARN “THE SEO BLUEPRINT” FROM PROVEN EXPERTS
Scale your SEO practice with our SOPs, tools, templates and video trainings.
EXPLORE THE BLUEPRINT TRAINING MODULES
Each module is available for individual purchase. Or, get all the modules together and save big.
WHAT MEMBERS GET
Each of our Blueprint modules come with everything you need to learn + implement.
ALL THE MODULES
Below is a full list of all modules included in The Blueprint platform.
1
Campaign Onboarding
How to get a new client or SEO campaign up and running on the right foot, quickly.
SUMMARY
A breakdown of the processes to bring in new client work, at scale, and ensure each campaign is given the right attention to
succeed. This module is available as a free standalone.
WHAT’S INCLUDED?
6 Videos
~ 1 Hour of Run Time
Kicko email template
Campaign intake questionnaire template
Internal kicko meeting framework
External kicko meeting framework
2
Kickoff Data Analysis
Benchmark a website’s organic performance at kicko.
SUMMARY
We send this report to clients at the beginning of a campaign to show performance BEFORE services. This module is available as a standalone for $49.
WHAT’S INCLUDED?
4 videos
Half hour of run time
Data Studio kicko? report template
Client email template
3
Competitive Analysis
Learn to reverse engineer your competitors’ SEO success.
SUMMARY
Watch how we spy on links, keyword rankings and content to build a definitive SEO strategy for client sites. This module is
available as a free standalone.
WHAT’S INCLUDED?
4 videos
~1 hour of run time
Google Sheets competitive audit template
Client presentation template
4
Project Management
Stay on top of your clients, tasks, and deliverables.
SUMMARY
A Google Sheets project management framework, built specically for SEO agencies and customizable to your workflow. This
module is available as a standalone tool for $499.
WHAT’S INCLUDED?
23 videos
~2 hours of run time
4 Google Sheets templates
Project management tracker
Link building outreach tracker
Content management tracker
Client workbook
Pre-built project plan templates
5
Website Quality Audit
Assess the “quality” of your site from Google’s perspective.
SUMMARY
The swiss army knife of SEO tools – part technical audit, part content analysis, part project plan builder. This module is available as a standalone tool for $499.
WHAT’S INCLUDED?
11 videos
~2 hours of run time
Google Sheets template to decide on ‘next steps’ for each page
Analyzes data from Ahrefs, Google Analytics, ScreamingFrog, Search Console, SEMrush
Client presentation template
Client email template
6
Technical SEO Audit
5x the ticket price of your technical audits.
SUMMARY
Deliver massively valuable technical insights to your clients, with our project plan + SEO audit scorecard. This module is available as a standalone tool for $499.
WHAT’S INCLUDED?
3 videos
~2 hours of run time
Google Sheets audit scorecard template
Google Sheets technical audit project plan
Google Sheets template to decide on ‘next steps’ for each page
7
Keyword Research for EXISTING Pages
Find a wealth of keyword opportunities lying in plain sight.
SUMMARY
There’s an absurd amount of keyword research data floating around. Let’s simplify that. This module is available as a standalone tool for $299.
WHAT’S INCLUDED?
13 videos
~3 hours of run time
Google Sheets keyword research template Client presentation template
8
Target Pages
Prioritizing a site’s “target pages” when planning your campaigns.
SUMMARY
This Sheets file is simple, but it’s a proven way to track key pages when kicking off an SEO campaign.
We use it to prioritize the most important pages on a website based on opportunity. This module is available as a free standalone.
WHAT’S INCLUDED?
4 videos
~30 minutes of run time
Google Sheets target page selection template
Written SOP
9
On Page SEO
Master the often-ignored art of making steady on-page SEO improvements.
SUMMARY
Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown. This
module is available as a standalone training for $199.
WHAT’S INCLUDED?
12 videos
~2 hours of run time
Google Sheets on-page optimization planner
Client email templates
10
Content Audit
Increase crawl budget, indexation and visits from Google by “pruning” your content.
SUMMARY
Maximize the organic performance of your content by organizing content around “pillar” and “cluster” themes and eliminating irrelevant pages. This module is available as a standalone training for $199.
WHAT’S INCLUDED?
7 videos
~1.5 hours of run time
Google Sheets template
Client presentation and email template
11
Keyword Gap Analysis
Learn to rank for keywords currently being owned by your client’s competitors.
SUMMARY
Analyze competitors’ keyword data from Ahrefs to suggest new keywords to attack on behalf of your clients. This module is
available as a standalone training for $299.
WHAT’S INCLUDED?
5 videos
~1/2 hour of run time
Google Sheets template
Client presentation
12
Link Outreach
Learn how to build links in every niche, at scale.
SUMMARY
The core of what we do is link outreach, not link building. Our process teaches you how to find niche relevant links and send high converting pitches to secure the link.
100% white hat, Google approved and client friendly. This module is available as a standalone training for $999. WHAT’S
WHAT’S INCLUDED?
100+ videos covering actionable link building tactics Project management + email templates
SOPs and process flows to execute massive outreach campaigns at scale Step-by-step trainings for link prospecting and outreach
13
SEO Reporting
The agency standard for monthly client reporting.
SUMMARY
A 14 page, customizable Data Studio report to track campaign progress, tra”ic, revenue and KW growth. This module is available as a standalone training for $199.
WHAT’S INCLUDED?
4 videos
~1/2 hour of run time
14-page Google Data Studio template
Google Sheets + SEMrush monthly keyword tracking template
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