Diane von Furstenberg - Masterclass on Building a Fashion Brand
In the 7th Avenue showroom, the buyers responded to American women who decided they had to have a von.
You can have yellow, red, or, I believe, green.
In a country addicted to pants, she gave women back their legs.
You are the most beautiful woman I've ever seen.
She didn't come in with an idea.
She came in with a package, with a product, with the whole thing worked out.
Von Furstenberg's success was based on more than a trendy little dress.
It was a counter revolution.
I mean, it's been so important to my own business to find out where my things are sold.
And I've learned so much.
I've learned about women, I've learned about their lifestyle, about what they want, why.
[UPTEMPO MUSIC PLAYING] When I was the little girl and I had to study, my favorite way to study was to pretend that I would teach.
So I had an imaginary student and an imaginary blackboard, and I would teach, and that's how I would learn.
So I guess that that's what I've always done.
I've always learned as I throw myself into it.
And what I would like to do now is share my experience, my knowledge, and express my successes, my failures, and just take you through the journey of my career.
So the first advice is that the most important relationship you have is the one you have with yourself.
The second one, which is really, really important, is to focus on your intention.
It's very important.
I take Tai Chi, and my Tai Chi master told me that a lot of people go to Tai Chi class because they want to be strong.
If you only focus on your strength and your power, you will get hurt and fail.
If you only focus on your energy, you will stagnate.
But if you spend a lot of time focusing on your intention, and polishing this intention, and questioning it, and really focus on that, then you will get the energy and the power.
So, whatever decision you make, whatever steps you go, it's very important to focus on your intention.
I am Diane von Furstenberg, and this is my master class.
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