I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.

18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of May 2022, my channel has over 3 million subscribers and I make over £100,000 ($130k) each month from it (and over $350,000 per month from the business as a whole), with 5-10 hours of effort each week. I know — it’s bloody ridiculous.

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The crazy thing is, I could've done all of this twice as fast.

In fact, I've made a bunch of mistakes and I almost quit after a few short months into my creative journey. I was tired from working full-time as a junior doctor, my YouTube revenue was trickling in, and I thought outsourcing the boring, time-consuming, stuff was totally unachievable.

But, this all changed when I discovered something really important about being a creator:

‍It's not all that different from running a business.

And the strategies, tools, and principles that work in business can also be used to help us find success with our own creative side hustle. That's it. That's the secret.